# Immediacy

**URL:** https://ps.zoethical.org/t/immediacy/2240
**Category:** 3TS Reader
**Tags:** concept
**Created:** [March 6, 2019, 12:42pm UTC](https://ps.zoethical.org/t/immediacy/2240 "2019-03-06T12:42:16Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![system](https://ps.zoethical.org/uploads/default/original/2X/9/9eb088232ae3ace61d2d35e92896da8d59b6f2b3.png) [@system](https://ps.zoethical.org/u/system)
#### Post date: [March 6, 2019, 12:42pm UTC](https://ps.zoethical.org/t/immediacy/2240/1 "2019-03-06T12:42:16Z")

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## title: Immediacy subtitle: Affective computing

## About the Concept

{: #concept .intro }

Immediacy is here understood from a double approach, as a sensation, a modality  
of relation in time and movement and as a modality of communication that affects  
interpersonal relations.

## Sources

{: #sources .intro }

- [_Parables for the virtual_][1]: Movement, Affect, Sensation (Brian Massumi 2002)

[1]: /library/Brian MASSUMI - Parables for the Virtual, Movement, Affect, Sensation (2002).pdf

### Immediacy is an affective notion.

> Here, abstract means: never present in position, only ever in passing. This is  
> an abstractness pertaining to the transitional immediacy of a real  
> relation—that of a body to its own indeterminacy (its openness to an else  
> where and otherwise than it is, in any here and now).

Immediacy is characterised as a complex dynamic unity in wich resides all  
emergence, a relation to immediacy is inherently an association in power, not a  
power onto but a power within.

Immediacy qualifies a dynamic concept, the self-disjunctive coincidence of a  
thing’s immediacy to its own variation. The self-relation is immediate—in and of  
itself, only its own event—even though it requires distance to occur, this  
distance is yet already filled in resonance by this dynamic unity.

Reaching to it implies to follow how concepts of dynamic unity and unmediated  
heterogeneity reciprocally presuppose each other.

The best word for a complicating immediacy of self-relation is “intensity”  
Resonance can be seen as converting distance, or extension, into intensity. It  
is a qualitative transformation of distance into an immediacy of self-relation.

In communication practice, Immediacy implies the absence of media, however  
contemporary sense of immediacy in communication is achieved by a high level of  
media usage, media becomes the contradictory tool for a sensory relation to the  
public leading to the quality or feeling of being directly involved: producing  
in the feeling that something seems real and important. The penetration of  
communication in every moment distorts the means of social relation otherwise in  
place and while originally led to the possibility of unexpected relations; while  
massified it gives birth to important amounts of emotional communication,  
provoking the apparition of unbalanced social apparitions, fake news, extreme  
election schemes, etc.

Therefore issue of power is at the same time the core of immediacy and while  
being non political is abstracted and simulated in communication and media.

## Tree of Significance

{: #tree-of-significance }

SYNONYM  
: self-relation, instantaneity

ANTONYM  
: binary, preempted

HYPERNYM  
: emergence, non-binary, dynamic, relation, perception

HYPONYM  
: attention, existence, intensity